Lok Fu Plaza, Tin Shui Wai T Town and Lam Tin Kai Tin Shopping Centre | Moomin Family Surprise Landing Link REIT's Three Major Malls

Description

 This summer, to celebrate the 20th anniversary of the listing of Link REIT and the 80th anniversary of Moomin, Link Asset Management Limited (Link) will collaborate with the globally popular Finnish classic fairy tale — 'Moomin Family' from 19 July to 7 September Hold the "Link x Moomin Summer Adventure" themed event and turn the mall into a summer adventure world. The Moomin family will set up camps in Link's three major malls: Lok Fu Plaza — featuring a 3-metre-tall giant inflatable Moomin, Snorkmaiden and blue pointed Moomin house; T Town — featuring a classic Moomin boat, allowing everyone to row with the Moomins under lighting and shadow effects and enjoy a beautiful summer day; Kai Tin Shopping Centre — featuring a giant itabag installation filled with Moomin toys in the Moomin Garden, as well as multiple photo spots for endless surprises.

During the event, Lok Fu Plaza will feature a pop-up store offering over a hundred official limited-edition merchandise. At the same time, the "Link x Moomin Summer Adventure" consumption redemption reward will be launched. Customers can redeem exclusive limited-edition Moomin-themed gifts with a specified number of stamps, bringing the fun of the adventure world home.

Three Major Malls Create a Moomin Summer Adventure World  Must-Take-Photos with the 3-metre-tall Inflatable Moomin and Snorkmaiden

This summer, the globally popular Moomin family will make a surprise appearance at Lok Fu Plaza, T Town and Kai Tin Shopping Centre to meet with fans. Lok Fu Plaza will set up a "Summer Moomin Inflatable Playground", featuring a 3-metre-tall giant Moomin and Snorkmaiden, along with the iconic blue Moomin house scene. The lively tree sprites will also transform into Daruma-like installations, allowing everyone to explore and enjoy a fun-filled exploration journey.

T Town presents the "Moomin Seaside Adventure" themed experience, where customers can board the classic Moomin boat and enjoy an immersive dreamlike drifting journey with carefully designed lighting and sound effects, experiencing the Moomin family's summer adventure spirit and creating unforgettable memories.

Kai Tin Shopping Centre's "Moomin's Summer Garden Adventure" incorporates popular elements from the latest trends. A giant itabag over 2.5 metres tall will make its first appearance in the mall, filled with countless adorable Moomin toys for customers to take photos with. The venue will also feature a special Moomin picture book photo frame, allowing customers to transform into fairy tale protagonists, along with a Snapio special edition Moomin-themed camera to capture beautiful memories.

Moomin Family Pop-up Store  Debut of Exclusive Themed Merchandise

Attention all Moomin fans! Lok Fu Plaza will feature a "Moomin Family Pop-up Store", offering over a hundred different merchandise, including Moomin-themed products that will make their debut in Hong Kong and be exclusively available for purchase at the store. Whether you are an adult or a child, you are sure to find precious collectibles here, making it a must-visit place for Moomin enthusiasts.

"Link x Moomin Summer Adventure" Consumption Redemption Activity  Exclusive Redemption of Moomin-themed Gifts

From 19 July to 7 September, 40 malls under Link will launch the "Link x Moomin Summer Adventure" consumption redemption activity. With every electronic consumption of $60 or above in a single transaction, customers can redeem one stamp. Upon collecting a specified number of stamps, customers can redeem exclusive limited-edition Moomin-themed gifts, including the "Moomin Summer Double-sided Towel", "Moomin Family Multi-function Umbrella", and "Moomin Enamel Lightweight Cooker". Gifts are available while stocks last, on a first-come, first-served basis.